We sat down with Alaina Recsky, owner and head designer and discussed all things stationary, design and wedding trends in the upcoming months. Her beautiful company redefines luxurious custom stationary design with simplistic elements, texture twists and modern additions that are beautiful and unique.
1. In 5 adjectives, describe the aesthetic, direction and essence of Bloom Invites.
Minimal, rich, timeless, modern, exclusive
2. What is the first step for newly engaged couples to consider when approaching their stationery design and vision (other than budget)?
Couples need to first determine if they want to go the custom route or purchase one of our already curated stationery designs (check out our store!). Custom/tailor-made stationery is really fantastic because we can design anything you like and we handle everything from design to formalities to delivery. Custom is also great if you’re searching around and just not seeing anything you like in terms of design and verbiage, we can curate anything you like. Going with an already designed suite is really great as well, if the client is wanting stationery that hasn’t been overlooked on design and quality, yet affordable. It’s also great for couples that don’t want to invest the time and energy into a custom process but still see value in stationery and appreciate a well design and executed suite.
With the above said, couples also need to keep in mind their own personalities, along with their overall wedding design direction. It may seem like these goes hand in hand but sometimes the couple gets too consumed in the wedding process and they lose track of what really matters to them, and what their initial vision for the stationery was. Trust your gut and trust your designer but don’t be afraid to have fun with it too!
3. Where do you get inspiration?
My inspiration comes from many avenues. For platforms, I’m always on Pinterest and Instagram. For me, it’s more about thinking outside the box. Most of the time, I’m pulling ideas from interior design trends, packaging/branding design, editorial design, the fashion industry, you name it. I’m always on the hunt for little snippets of inspiration that allow my designs to be fresh and something you haven’t seen. On the opposite end of that, I also find inspiration from changing environments. You see, here and feel different things that can contribute to being in a higher level of creativeness.
4. For spring, what are your favourite colour combinations to work into wedding stationary?
For Spring, I think it’s about keeping it fresh and fun! It’s also about finding the right pantones that work perfectly with the direction of the stationery. For me, it’s more than colour. It’s about combining the right schemes with the appropriate texture and/or patterns, to create designs that are high contrast, moody, fashionable and timeless. Right now I’m really loving the muted pantones, and also the deep teals, navies, burgundies, mixed with lighter textures like marble or concrete.
5. What is the most unique stationary suite you’ve ever designed and why?
This is a toughie! I’ve had some incredible tailor-made stationery suites come out of Bloom. The most unique suite was with my California couple, Shannon and Teddy. We created a three piece, tall invitation suite that was assembled together with a stunning metal eyelet, and swiveled in the top left corner. The front cover was a vellum cardstock that had their logo pressed on. There was also a tear off RSVP card that the guest would fill out, tear off and pop in the mail. The invitations were mailed in a bright white, button-and-string envelope, paired with a stunning matte black address label.
6.What suite has been the highlight of your portfolio so far? In term of design and challenge?
I have two suites that really stand out for me. Shannon and Teddy’s modern, industrial suite (above), and Jessica and Steven’s minimal, historical suite. Both really hit to mark on Bloom’s design aesthetic and the client really let me have full creative control.
7. What are some 2016 stationary trends that we are going to see in abundance in the coming months?
Love this question! I think we will see a lot of texture/patterns, like watercolour, marble, concrete, brush/paint strokes, foliage, etc.
More of a simplistic and seamless layout.
Floral elements are still on point too, but I think you’ll see this done in a more realistic, dramatic and moody approach.
Using one pop of colour.
8. What stationary trend is on its way out?
Anything that is heavy on typography, design, theme and layout.
9. To monogram or not to monogram?
Depends on the client. I love a great monogram, but it needs to be done in a minimal way and not too in your face. It also doesn’t need to be included on everything either.
11. What is your favourite typeface and why?
Serif (Playfair Display and Didot). Like a little black dress, it always elevates any suite.
12. We are seeing more innovative ways to communicate with guests using stationary including RSVP cards, meal selection and illustrative maps. What is your favourite modern element you’ve designed that goes against the grain of traditional stationary design?
I always love playing with paper orientations and envelope selections. So instead of going with a traditional 5” x 7” invitation, let’s do a tall 4” x 9” and pick a unique envelope. Such a simple way to make any suite stand out from the rest.
13. What is your favourite day-of stationary?
I love large signage. It always makes an impact on guests.
14. What is the most unique way you’ve personalized a stationary suite for a couple?
I’ve done a lot of little personal touches for couples….
- Monograms that reflect the client personally.
- Personal notes on day of stationery to remember lost ones (father of the bride for example).
- Complete custom verbiage depending on the client’s needs (number of seats reserved for each guest, multiple invitations for guests that are having more an intimate ceremony and larger reception, customized menus with each guest’s name and meal choices).
- Custom mountain historical postage stamps that reflected the GroomBloom Invites Tailor Made. Shop here.
For my own wedding stationery, I made special tags for my mother, father, photographer, so when they opened their invitations, it was personalized
15. In today’s society where digital marketing and social media have taken the forefront in communication, why do you think it’s important to use print invitations for a wedding?
There is something about receiving an invitation in the mail that an email just can’t meet on both a formal expectation and an emotional level. Sending stationery really elevates the wedding and lets your guests know how important the day is and was. I think couples forget the amount of variety that is out there for stationery, both in terms of design and budget.